Maybe the weight loss comes through blood loss?

This post is an old one for my personal friends but completely new to a non-private forum.

The other day I went out to the local drug store in order to pick up a few things, mostly soap to wash dishes and a can of blood orange juice and in my walking around the store I stumbled upon this beauty:

What it is, I am not entirely sure. Possibly it is some kind of diet supplement or maybe it is some kind of vitamin supplement. I didn't pay that much attention to the actual item so much as the weirdness of it. It was given a rather large display near the vitamins and supplements though so we can go with that at the moment.

Here is a up close shot of the meaningless text: